about
we’ve been in business for over 30 years, but we aren’t your parents’ benefits company.


we put connections first
We aren’t a stereotypical benefits company, and that shines through in how we approach our work. We get up each day passionate about meeting people, talking to people and finding solutions. Our team is authentic and vibrant and excited to work hard to help other businesses succeed. We believe that caring matters. That people matter. That authenticity matters. And it all starts with genuine connections.

being authentic means being real people
Stuffy brokers and hard sales pitches get left in the dust around here. That’s not how we operate because well, that’s not fun for us, either. We love our jobs, and we love being known as a team of people who can just be ourselves. Talking to you as a friend helps us get to the bottom of what you really need, and it makes it easier for us to have conversations about what’s right for you. When you can trust that we are working in your best interest, that’s when we know we’ve made that authentic connection.

we work together, we play together
We love to play where we work, and that brings a big family feel to our team, which is ironic in that we are a third-generation family business. A busy office means lots of lunches, walks and laughs together, and that means that we all develop a close working relationship. Collaborations between brokers and specialties come easy to us, and that equals great service for our customers. It’s a win-win.
this ain’t no gang of independent sales people
(come on, get to know us)




















Switch benefits brokers with just one signature.
Switching brokers doesn’t mean switching your benefits - and it starts with a conversation, not a contract. Here’s how it actually works.
01
Contact us
Give us a call, send an email, or reach out through the form. No commitment - it just starts the conversation.
The easy part
02
We get to know each other
A meeting or two where we learn about your team, your current plan and your pain points - and you get to know us. Trust comes first.
A conversation, not a pitch
03
We build the plan together
We review your current coverage and design what works best for you - keep your plan, improve it, or rethink it together.
Built around your business
04
One signature
When it all makes sense to you - and only then - one signature makes us your broker. Your benefits never skip a beat.
You’re the judge
Don’t just take our word for it
Canuck Roofing
We had switched over to S&F Benefits and we are extremely pleased with everything from the initial setup, to the follow-ups, to the whole team and all the benefits offered. They are always super speedy in their replies and very helpful. It has made dealing with our corporate benefits a breeze and a relief! We highly recommend Reena, Chad, and their whole team to any business looking to get benefits — you will be happy you chose them!
Coastal Key Mortgage & Realty Group
Over the years I’ve had the pleasure of working with the team at S+F Group for various insurance products, both personal and business. Their approach is refreshingly laid back, making the entire process stress-free and comfortable, without any pressure. Their expertise and knowledge of insurance products are next level. They’re not afraid to take the time needed to understand our needs while providing tailored advice and solutions. I have referred several of my clients to them, and each one has echoed my sentiments, praising their professionalism and the quality of service they provide. I highly recommend them to anyone in need of reliable and personalized insurance guidance. Their commitment to their clients’ satisfaction is evident in every interaction, making them a standout choice in the industry.
Will Wong
Our company have been partnering with S+F Group Benefits for over 20 years, and the bottom line is: all their staff is very friendly, but professional. The thing we like best is they are very quick to respond to our questions. We have been approached many times by other Benefits Company, but we’re staying with S+F as they have always taken time to show us what’s out in the market and explain to us the advantages and disadvantages of what they’re proposing. Highly recommended.